WELCOME TO THE SUPERCHARGED ONLINE MARKETING BLOG
Easy tech how to’s, mini execution plans, weekly video releases, marketing tips, and freebies!… all tied together by my mission to make EVERYTHING you watch and read as easy and actionable as possible without the overwhelm.
The Difference Between a Tiny Offer and a Tripwire
Many people are asking the same question. Successful Digital Marketers and growth hackers love tripwire offers and you are about to discover why they are the top-secret to get new customers. Tiny offers and tripwires are basically the same. What matters is WHERE you...
How Long Does it Take to Create a Tiny Offer?
Before I go any further, do you know what a tiny offer is? Do you use them in your business? I recorded a video with Abigail K. for our online community and learning hub for women entrepreneurs over 40, where we talk all about tiny offers. Watch it here. Although it's...
5 Tiny Offer Ideas for Retreats and Yoga Businesses
Tiny offers … what are they? Small, inexpensive products that are supposed to blow up your business. At least that's what we think people are saying they do: start with a tiny offer, grow your audience exponentially and possibly make you a ton of money. I...
5 Tiny Offer Ideas For Coaches
Creating a tiny offer or tripwire for your coaching business can be quite daunting if you don't have the ideas to begin with. So I just want to help you a little bit along the road. Note: If you don't know what a tiny offer is, check out this video I recorded with...
Quick Tech Tutorial: How to Block Yourself from Google Analytics
Google Analytics is a free tool offered by Google that provides insights on user identity trends and patterns in how visitors engage with their websites. Many businesses (including myself and most probably you, too) integrate Google analytics into their websites to...
Leaving Social Media
Thoughts about detoxing from all social media platforms have been circling in my head. Yes, I've been thinking about quitting social media, and this time, I might take the plunge and do it. Permanently. In the past, I occasionally would unplug and take a...
Have I ever thought of quitting?
I nearly gave up...running my own business, that is! Being an entrepreneur is tough!! Super tough! And I would be lying if I told you I never had the thought of just throwing my hands up in the air and wanted to go back to being employed and working a 9-5. These...
Life Hack: The Facebook Time-Saving Hack You Need
https://youtu.be/MC5sPBc5X-U Social Media, specifically Facebook, can take up so much time that could instead be used on being productive. Due to its’ nature, when I used to log onto Facebook, I would find myself scrolling and scrolling, and before I knew it - an hour...
Email Marketing Platforms: Which One You Should Use For Your Business
*Disclosure: I only recommend products I would use myself and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission. In my last blog, I spoke about why every business...
Email Marketing Platforms: Why every business needs one
An email marketing platform is a must in all businesses - big and small. It’s an essential part of your toolkit as a business owner if you email more than ten people. So, first of all, what is an email marketing platform? I never know what to call it or...
Hiring a Virtual Assistant: FAQ’s Answered
Have you ever wondered how some small business owners do it all? How they manage to consistently post on social media, write new blog posts, wear all the hats in the business, do yoga, be present, drink green juice, etc.? Well.. they don’t. The struggle that many...
Creating A Plan: Lifting The Burden of Not Knowing Where to Start
The Client: Dr. Natasha Verma is a well-respected and established aesthetic doctor with a specialist interest in skin. Her interest in aesthetic medicine combined with her passion for scientific research, artistry, and lifestyle medicine set the foundations of Skin...
How To Repurpose Content
Consistent posting on social media can be a full-time job; in fact, searches for social media professionals grew by over 1000% on LinkedIn! As a small business owner, your content needs to be of high quality to post with purpose, but how do you run a business...
How to Create Your Own Link Tree Alternative
What is Link Tree? It is a link that could direct traffic from your Instagram bio to your website, or other social media channels. It was used mostly because Instagram didn’t allow more than one link in a user’s bio. There are a few similar options, like linkinbio,...
How Many Lead Magnets Do You Need?
https://youtu.be/jp1HciXF9eA Today I'm going to be addressing a question that might have popped into your head when you heard the words ‘lead magnet’. Perhaps you are just starting with funnels, and you're looking at implementing a lead magnet into your website and...
5 Easy and Free Steps to Find New Blog Topics
Photo by Suzy Hazelwood from Pexels Blogs aren’t just an impressive tool for your clients; they’re also a great way to get you up in the rankings in Google. Of course, they need to be relevant topics to have an impact. So how do you come up with blog...
What is a Lead Magnet?
https://youtu.be/2-qZNa_F0Tk When I speak about lead magnets, I have seen people’s eyes glaze over. Often, they have no idea what I am talking about. This is absolutely normal, so don’t feel bad if you can relate to this. In fact, there are terms in the online...
Refresh & Rebrand For a Small Business
The Client: VCV aka Victoria-CV. A small, UK-based business run by Victoria works closely with UK-based European jobseekers to rewrite their CVs and work in partnership with them to apply for roles in their target profession. The Problem: The business was...
A Must Have Simple Sales Funnel – List Building
https://youtu.be/09gW61CkWBE Today, we will build on sales funnels. If you haven’t read the first part, you can pop over here. Let’s focus on list-building funnels. Here’s a quick recap of what a funnel is: It is a sequence of messages you show your audience to...
What Is A Sales Funnel – 4 Things You Need To Know
https://youtu.be/WqwCnAZptmc In this blog, we're going to be talking about sales funnels for beginners, who may have heard of the concept of funnels in marketing, but don’t know what it is. I'm going to walk you through some essential things that you need to know...
Easy Tech Tutorial – Keeping Your Website + Business Safe (Part 2) – Updating Plugins
https://youtu.be/DkzmINLR1pI Step By Step: How To Update Your WordPress Plugins Today, I’ll be speaking about the second part of keeping your website and business safe. In the last blog, we spoke about why you need to back up your website for better security. If you...
Easy Tech Tutorial – Keeping Your Website + Business Safe (Part 1) – Backups
https://youtu.be/imYoU8JH2-U Step By Step: How To Backup Your WordPress Website Today, we’re going to be talking about backing up your website, which may seem boring, but it is crucial to do. There are two different elements to it. I’ll share the second element - How...
The Simplest Way To Find New Blog Topics That Will Drive Traffic And Revenue
https://youtu.be/x1eNmI94q60 Notes/Transcription Hi, everyone, I'm Tiffany K. Borruso. And I help women entrepreneurs grow their businesses through effective and powerful online marketing strategies that get results. So today I wanted to address a topic that I know is...
Easy Tech Tutorial – How To Submit Your WordPress Website To Google
https://youtu.be/QOa_bawakAI Notes/Transcription Hi, I'm Tiffany K. Borruso. And I help women entrepreneurs grow their businesses and get more clients through effective and powerful online marketing strategies and tactics. Today, I'm going to be showing you a very...
Easy Tech Tutorial – How To Give Someone Access To Your Google Analytics Account Without Giving Them Your Logins
https://youtu.be/FvV-2B0jKPw Notes/Transcription Hi, I'm Tiffany K. Borruso. And I help women entrepreneurs get ahead in their business and get clients online with powerful and effective online marketing strategies. Today's quick tutorial will be showing you how you...
Easy Tech Tutorial – How To Install Google Analytics On your WordPress Website
https://youtu.be/4xavWHjfxOk Notes/Transcription Hi, I'm Tiffany K. Borruso. And I help women entrepreneurs get ahead in their business and get more clients online. So today I'm going to be showing you a little quick tech tutorial, the theme of November is going to be...
Focus on these 3 things to turn your website visitor into a lead and client
https://youtu.be/r2gmtiM5z4c Notes/Transcription If you run your own small business, it’s quite possible that the topic of this blog is already a pain point for you. You got off to a great start, quickly attracting new clients through recommendations and word of mouth...
Online Marketing Makeover Results in Increased Leads, Sales & Success
The Time: Early 2020, right as the world is about to shift in the wake of COVID-19. The Company: Serina Trading of Cape Town, South Africa: A women-owned and managed distributor of industrial chemicals, founded in 2007. The Problem: A low volume of leads, an outdated...
Should you decrease your advertising budget and activity during this second wave of COVID?
https://youtu.be/zfpLmDvwuGE Notes/Transcription The world is certainly a strange place right now! And the uncertainty and nervousness that the global pandemic has brought about has inevitably led to some confusion about how to adapt your small business’ advertising...
Why Can’t I Find My New Website on Google?
Today, I’m going to be addressing a common question that I hear a lot from new clients that have joined me who have a new website and they cannot find their website on Google, no matter what they type in. Or these are current clients who we’ve just built a high converting website for, but when they Google their business name, or business name and location, they don’t show up; and that worries a lot of the clients and I completely understand.
The Smartest Investments To Make At Every Stage Of Your Small Business – Part 1: Just Starting Out
https://youtu.be/ixp6_xVusJk Notes/Transcription In this blog, I’d like to share some of the common problems that you might face when you are just starting your small business – and a snapshot of the smart investments that you can make to help you solve them! Quite...
Is Your Website Setup For Attracting More Clients?
Transcription Today, we're going to be touching on the subject of websites and if they actually are productive. Are they generating leads and sales? Is your website optimized for conversions? What I mean is, is your website set up so that you can get more clients?...
What And When You Should Outsource To Be More Productive In Your Small Business
https://youtu.be/HuqAasmKe08 Notes/Transcription Hi, today we're going to be covering what you should outsource as a small business owner. Small business owners generally tend to do everything themselves. I do that myself, I don't like letting things go, and I...
Top Tips To Grow Your Audience And Followers
Video Notes/Transcription Hi! Today I'm going to be sharing my top tips for how to grow your audience and followers. It is much easier to sell to a community of people that know you, have seen you, have met you, than if they have never heard of you before. That is why...
A Common Struggle When Running A Small Business…Lack Of Time!
https://youtu.be/hV0mK6VOHLk Links mentioned in the video: Free download - Video Notes/Transcription I have been doing research the last couple of weeks and have posted surveys in women...
Do You Have A Digital Marketing Strategy In Place For 2020?
https://youtu.be/gUK0t6qKK8Y Video Notes/Transcription Question: Do you have a digital marketing strategy in place for 2020? Most would say no, I don’t know where to start, I don’t have the time…or yes I do but I am not sure how to implement it! First of all let’s...
Which Social Media Channels Should You Be On For Your Small Business And How Do You Choose?
https://www.youtube.com/watch?v=Gaki_WljBik Links mentioned in the video: Free download - “10 Smart Digital Marketing Strategies To Rapidly Grow Your Small Business” Hi everyone. Yesterday I went to a networking event close to where I live full of women small business...
Why Small Businesses Should Use Social Media
You have probably asked yourself, is being on social media worth it for your business? What channels should you be on? All of them or just a few? How often and when should you post? And what should you post? A common feeling is that posting on social media takes up...
Google Ads Scares Me And Seems Overcomplicated
I frequently hear this from my students and clients. I also used to feel this way. When I was first starting out in digital marketing I had just moved from South Africa to Spain. I had sold my brick and mortar business in South Africa and as soon as I landed in Spain...
Top Google Ads Trends To Watch Out For In 2019
2018 was a massive year for PPC Advertising (Pay Per Click)Google AdWords rebranded into Google Ads, the worldwide roll out of the new Google Ads interface and the launch of loads of new campaign types, extensions, ad types, targeting and tools. If you are in the PPC...
Are Google Ads Worth It For Your Business?
You have probably heard by now that Google Ads (previously known as Google AdWords) is one of the biggest Pay Per Click networks available. It is used by the really big companies that have thousands if not millions of budget but also many local small businesses use it...
Case Study: How LuxurYoga Retreats is Succeeding with Google Ads
Using The Power Of Google Ads To Sell Out A Yoga Retreat Within 1 Month The Client LuxurYoga runs all-inclusive Mediterranean yoga retreats in an exclusive villa in Alicante, Spain. As well as many outdoor and indoor yoga spaces, their...
Quick & Easy Google Adwords Account Audit With Free Checklist
If you are managing your own AdWords account or a client’s account, you want to make sure you are getting the absolute best results you possibly can. AdWords isn’t free and if you are not routinely fine-tuning and optimising your account, then money is probably going...
Never Waste Another Cent On Your Online Marketing In 3 Easy Steps…With The Help Of Google Analytics
Have you ever wondered if what you are spending on Facebook Ads or Google Adwords is actually worth it? Is the return outweighing the cost? How about…where are your website visitors coming from? Is it from Pinterest, Facebook, press articles? If you feel you...