Welcome to the Retreat Marketing Blog

Easy and actionable tech how to’s, online marketing insights, tips and freebies!

The Difference Between a Tiny Offer and a Tripwire

The Difference Between a Tiny Offer and a Tripwire

Many people are asking the same question. Successful Digital Marketers and growth hackers love tripwire offers and you are about to discover why they are the top-secret to get new customers. Tiny offers and tripwires are basically the same. What matters is WHERE you...

How Long Does it Take to Create a Tiny Offer?

How Long Does it Take to Create a Tiny Offer?

Before I go any further, do you know what a tiny offer is? Do you use them in your business? I recorded a video with Abigail K. for our online community and learning hub for women entrepreneurs over 40, where we talk all about tiny offers. Watch it here. Although it's...

5 Tiny Offer Ideas for Retreats and Yoga Businesses

5 Tiny Offer Ideas for Retreats and Yoga Businesses

Tiny offers … what are they? Small, inexpensive products that are supposed to blow up your business. At least that's what we think people are saying they do: start with a tiny offer, grow your audience exponentially and possibly make you a ton of money.  I...

5 Tiny Offer Ideas For Coaches

5 Tiny Offer Ideas For Coaches

Creating a tiny offer or tripwire for your coaching business can be quite daunting if you don't have the ideas to begin with. So I just want to help you a little bit along the road. Note: If you don't know what a tiny offer is, check out this video I recorded with...

Quick Tech Tutorial: How to Block Yourself from Google Analytics

Quick Tech Tutorial: How to Block Yourself from Google Analytics

Google Analytics is a free tool offered by Google that provides insights on user identity trends and patterns in how visitors engage with their websites. Many businesses (including myself and most probably you, too) integrate Google analytics into their websites to...

Leaving Social Media

Leaving Social Media

Thoughts about detoxing from all social media platforms have been circling in my head. Yes, I've been thinking about quitting social media, and this time, I might take the plunge and do it. Permanently.  In the past, I occasionally would unplug and take a...

Have I ever thought of quitting?

Have I ever thought of quitting?

I nearly gave up...running my own business, that is! Being an entrepreneur is tough!! Super tough! And I would be lying if I told you I never had the thought of just throwing my hands up in the air and wanted to go back to being employed and working a 9-5. These...

Life Hack: The Facebook Time-Saving Hack You Need

Life Hack: The Facebook Time-Saving Hack You Need

https://youtu.be/MC5sPBc5X-U Social Media, specifically Facebook, can take up so much time that could instead be used on being productive. Due to its’ nature, when I used to log onto Facebook, I would find myself scrolling and scrolling, and before I knew it - an hour...

Email Marketing Platforms: Why every business needs one

Email Marketing Platforms: Why every business needs one

An email marketing platform is a must in all businesses - big and small. It’s an essential part of your toolkit as a business owner if you email more than ten people.  So, first of all, what is an email marketing platform?  I never know what to call it or...

Hiring a Virtual Assistant: FAQ’s Answered

Hiring a Virtual Assistant: FAQ’s Answered

Have you ever wondered how some small business owners do it all? How they manage to consistently post on social media, write new blog posts, wear all the hats in the business, do yoga, be present, drink green juice, etc.? Well.. they don’t.  The struggle that many...

Creating A Plan: Lifting The Burden of Not Knowing Where to Start

Creating A Plan: Lifting The Burden of Not Knowing Where to Start

The Client: Dr. Natasha Verma is a well-respected and established aesthetic doctor with a specialist interest in skin. Her interest in aesthetic medicine combined with her passion for scientific research, artistry, and lifestyle medicine set the foundations of Skin...

How To Repurpose Content

How To Repurpose Content

Consistent posting on social media can be a full-time job; in fact, searches for social media professionals grew by over 1000% on LinkedIn!  As a small business owner, your content needs to be of high quality to post with purpose, but how do you run a business...

How to Create Your Own Link Tree Alternative

How to Create Your Own Link Tree Alternative

What is Link Tree? It is a link that could direct traffic from your Instagram bio to your website, or other social media channels. It was used mostly because Instagram didn’t allow more than one link in a user’s bio. There are a few similar options, like linkinbio,...

How Many Lead Magnets Do You Need?

How Many Lead Magnets Do You Need?

https://youtu.be/jp1HciXF9eA Today I'm going to be addressing a question that might have popped into your head when you heard the words ‘lead magnet’. Perhaps you are just starting with funnels, and you're looking at implementing a lead magnet into your website and...

5 Easy and Free Steps to Find New Blog Topics

5 Easy and Free Steps to Find New Blog Topics

Photo by Suzy Hazelwood from Pexels Blogs aren’t just an impressive tool for your clients; they’re also a great way to get you up in the rankings in Google. Of course, they need to be relevant topics to have an impact. So how do you come up with blog...

What is a Lead Magnet?

What is a Lead Magnet?

https://youtu.be/2-qZNa_F0Tk When I speak about lead magnets, I have seen people’s eyes glaze over. Often, they have no idea what I am talking about. This is absolutely normal, so don’t feel bad if you can relate to this. In fact, there are terms in the online...

Refresh & Rebrand For a Small Business

Refresh & Rebrand For a Small Business

Client: VCV is a small, UK-based business run by Victoria works closely with UK-based European jobseekers to rewrite their CVs and work in partnership with them to apply for roles in their target profession. Problem:  The business was suffering from a failure to...

A Must Have Simple Sales Funnel – List Building

A Must Have Simple Sales Funnel – List Building

https://youtu.be/09gW61CkWBE Today, we will build on sales funnels. If you haven’t read the first part, you can pop over here. Let’s focus on list-building funnels. Here’s a quick recap of what a funnel is:  It is a sequence of messages you show your audience to...

What Is A Sales Funnel – 4 Things You Need To Know

What Is A Sales Funnel – 4 Things You Need To Know

https://youtu.be/WqwCnAZptmc In this blog, we're going to be talking about sales funnels for beginners, who may have heard of the concept of funnels in marketing, but don’t know what it is. I'm going to walk you through some essential things that you need to know...

Why Can’t I Find My New Website  on Google?

Why Can’t I Find My New Website on Google?

Today, I’m going to be addressing a common question that I hear a lot from new clients that have joined me who have a new website and they cannot find their website on Google, no matter what they type in. Or these are current clients who we’ve just built a high converting website for, but when they Google their business name, or business name and location, they don’t show up; and that worries a lot of the clients and I completely understand.

Is Your Website Setup For Attracting More Clients?

Is Your Website Setup For Attracting More Clients?

Transcription Today, we're going to be touching on the subject of websites and if they actually are productive. Are they generating leads and sales? Is your website optimized for conversions? What I mean is, is your website set up so that you can get more clients?...

Top Tips To Grow Your Audience And Followers

Top Tips To Grow Your Audience And Followers

Video Notes/Transcription Hi! Today I'm going to be sharing my top tips for how to grow your audience and followers. It is much easier to sell to a community of people that know you, have seen you, have met you, than if they have never heard of you before. That is why...

Do You Have A Digital Marketing Strategy In Place For 2020?

Do You Have A Digital Marketing Strategy In Place For 2020?

https://youtu.be/gUK0t6qKK8Y Video Notes/Transcription Question: Do you have a digital marketing strategy in place for 2020? Most would say no, I don’t know where to start, I don’t have the time…or yes I do but I am not sure how to implement it! First of all let’s...

Why Small Businesses Should Use Social Media

Why Small Businesses Should Use Social Media

You have probably asked yourself, is being on social media worth it for your business? What channels should you be on? All of them or just a few? How often and when should you post? And what should you post? A common feeling is that posting on social media takes up...

Google Ads Scares Me And Seems Overcomplicated

Google Ads Scares Me And Seems Overcomplicated

I frequently hear this from my students and clients. I also used to feel this way. When I was first starting out in digital marketing I had just moved from South Africa to Spain. I had sold my brick and mortar business in South Africa and as soon as I landed in Spain...

Top Google Ads Trends To Watch Out For In 2019

Top Google Ads Trends To Watch Out For In 2019

2018 was a massive year for PPC Advertising (Pay Per Click)Google AdWords rebranded into Google Ads, the worldwide roll out of the new Google Ads interface and the launch of loads of new campaign types, extensions, ad types, targeting and tools. If you are in the PPC...

Are Google Ads Worth It For Your Business?

Are Google Ads Worth It For Your Business?

You have probably heard by now that Google Ads (previously known as Google AdWords) is one of the biggest Pay Per Click networks available. It is used by the really big companies that have thousands if not millions of budget but also many local small businesses use it...

Case Study: How LuxurYoga Retreats is Succeeding with Google Ads

Case Study: How LuxurYoga Retreats is Succeeding with Google Ads

Using The Power Of Google Ads To Sell Out A Yoga Retreat Within 1 Month The Client LuxurYoga runs all-inclusive Mediterranean yoga retreats in an exclusive villa in Alicante, Spain. As well as many outdoor and indoor yoga spaces, their exclusive villa has a spa,...

Quick & Easy Google Adwords Account Audit With Free Checklist

Quick & Easy Google Adwords Account Audit With Free Checklist

If you are managing your own AdWords account or a client’s account, you want to make sure you are getting the absolute best results you possibly can. AdWords isn’t free and if you are not routinely fine-tuning and optimising your account, then money is probably going...