Today I’m going to be addressing a question that might have popped into your head when you heard the words ‘lead magnet’. Perhaps you are just starting with funnels, and you’re looking at implementing a lead magnet into your website and your online business. You’ve probably come across the question, how many lead magnets?
What is The Magic Number?
You may be thinking of making one, maybe three lead magnets. But, actually, research has shown that 15 lead magnets is the magic number. Now, when you hear that number, you’re probably thinking, “How on earth am I going to create 15 lead magnets? And why do I need so many? I’ll just think of making one.”
You may also be wondering why do you need so many lead magnets, we’ll have a think about this.
Who Are Your Clients?
If I were to ask you who your ideal client is, you’ll likely answer that you don’t just have one type and they all have different needs.
So, if you can create a lead magnet addressing those needs, you are addressing those different potential clients. People are also going to be in different stages of the buying journey.
You may have a person who needs a little nudge and confirmation before they make the purchase, to show what is important and valuable for them. And, you may also have someone who doesn’t know anything about you and needs to know more. They need to know why they should choose you. For these two examples, you would need two entirely different lead magnets. In this case, one size doesn’t fit all.
Which Magnets Do You Start With?
You can have one or two really big ones, one or two that provide the biggest value. The other ones are more supporting lead magnets, for example, in a blog post.
Let’s say you’re writing a blog about the top 10 things you need to think about when cleaning your car, you could attach a cheat sheet lead magnet. The reader then won’t have to go through the whole article, they can just quickly download it. It could look something like this:
They can print it out and keep them with them in the car if they so wish.
What Does a Lead Magnet Do?
A lead magnet helps a visitor get ready to buy from you. That’s what you need to think about when you’re creating a lead magnet. You can ask yourself:
- What do they need in their particular stage?
- Do you want them to actually convert to buy something or to sign up for your service?
- What do they need in general?
- How do you solve that problem?
Creating Lead Magnets
Once you’ve answered those questions, you need to come up with lead magnet ideas. How do you do this? How do you know what to create?
I use this process:
Write down 10 problems your ideal client faces, and then think about what types of content will solve that problem quick quickly.
Those are your lead magnets. If you feel that’s too much, don’t start with all 10; just take it one by one. You don’t have to do it all in one go, you can focus on one or two.
If you need more help with lead magnets, check out my earlier blogs, or feel free to reach out to me.
Until next time,