Reason no. 1 – Easy way for people to contact you
Compared to filling out a form or sending an email, it is much easier and quicker to send a message over Whatsapp or live chat. People are used to seeing the live chat icon on websites and understand that it is a quicker way to get an answer.
In fact, 15% of your visitors will use live chat.
Customers like this communication channel because it is fast and easy to use. It’s worth noting that mobile devices are more convenient for live chat messaging than for writing long emails.
Reason no. 2 – You can communicate with your visitor in real time
Over 44% of online consumers say that having questions answered by a live person during an online purchase or booking process is one of the most important features a website can offer.
Businesses found that they increased their sales, while others found that they were able to reduce the amount of time it took to resolve customer issues.
Reason no. 3 – Adds a personal and familiar touch
Live chat can help you build trust and confidence in your website and the events and services that you offer. According to studies, the lack of a live chat widget and real-time support makes websites almost 2x less trustworthy.
There is a strong correlation between conversions and using live chat. Customers who ask questions using this channel are 5x more likely to convert into a booking.
Summary
Live chat provides a much better customer experience than email or phone support. It’s faster, more convenient, and more likely to result in satisfied customers who complete their bookings. It increases both satisfaction levels and customer retention.
If you’re not using live chat on your website…now is the time to start.
Recommended live chat and WhatsApp plugins:
- Join.Chat plugin for WordPress (WhatsApp)
- Tidio or Zendesk – Live Chat for most web platforms
Stats Source: Tidio https://www.tidio.com/blog/live-chat-statistics/
