Focus on these 3 things to turn your website visitor into a lead and client

Focus on these 3 things to turn your website visitor into a lead and client

Notes/Transcription

Hi, I’m Tiffany K. Borruso. And today we’re going to be talking about where you should focus your energy. When it comes to attracting more potential clients through your website.

You’ve relied up until now on word of mouth to get new clients, and you are ready to use your website that is literally sitting there gathering dust in the internet world. And not doing anything, you’re not getting any leads, you’re not getting any phone calls, email forms filled out, nothing’s happening.

I want to go through three quick points that you need to know and need to focus on to ensure that your website actually is set up for capturing new clients.

The first one is that people really, really tend to skip. And that is, be clear who your ideal client is, and tailor your messaging to that particular person you have in mind.

A lot of people will just put anything on their website, on their social media posts on their blog content, or whatever. If you do not know who your ideal client is, you are wasting your time creating all sorts of content.

You need to know what their dreams are, what they’re struggling with, what are their everyday life looks like? You know, do they have children? Are they married, do they? What happens when they wake up in the morning, what happens when they go to sleep at night and give that person a name so that when you are writing on your website, be it the actual website content, or a blog post, or a social media post or even a video like a little short little video, you know who you are talking to and you understand what they’re struggling with. And then you can help them. You can see how your services and your products actually help them in their everyday lives. So it is very, very important to know who your ideal client is. 

Number two, your website should be beautiful, but it also should work, it should be effective and producing leads and clients.

There are lots of different elements that your website needs to have to ensure this, I have created a five-part very, very short, bite-sized, and actionable mini-course on what your website should have. What five elements your website should have plus a cheat sheet. So you know, if you are building a new website, if you’re changing your current one, or you just looking at your old one, and you need to see what needs to be changed, I highly recommend that you go through my short little videos that show exactly what elements you need to have on your website to ensure that when people are visiting your website, they actually take action and become a lead or a client.

You need to be able to have your website set up that tells them to do something, not to just look and read and do nothing and leave you to know, you want them to either sign up to your database or your email list, download a lead magnet, send you an email, call you, fill out a form, there are lots of different things that you can get people to do, but you need to tell them to do it.

So check out these five secrets of a high converting website that I have created for you. It will be under tiffanykborruso.com forward slash five secret signups I will include the link in the comments and description of this video.

And then lastly, number three that you need to look at is your lead magnet.

I highly recommend every single website to have at least one lead magnet. Now, what is a lead magnet? a lead magnet is something that you use that is a very actionable and quick win for your visitor that they can then implement and solve an immediate problem that they might have now. And in return, they will give you their email address.

They sign up to download or get access to this lead magnet and the lead magnet can be a very quick cheat sheet checklist, quiz, short video. There are lots of different variations of lead magnets that you can use. And the joy of it is that they give you their email address and then with an email address, you can communicate with them via email. Be it sending your blog content, introducing yourself, your services, how you can help them, testimonials, case studies, new video content, new blog posts that you’re writing.

It’s a way of having a dialogue with an audience that is already interested in you because they’ve already had an experience with you.

So that is what I feel you should be focusing on right now if you want your website to be attracting more leads our converting more leads and clients number just to recap…

Number one is know who you’re talking to. Exactly who is this ideal client and tailor your messaging online to that particular person.

Secondly, make sure that your website is pretty, beautiful but that actually works. It’s effective at converting those visitors into leads and clients.

And lastly, ensure you have lead magnets on your website. So even if you share a blog post, and they go to your website to read the blog post, they then want to sign up for your database.

Those are the three points.

Thank you for joining me. If you’ve enjoyed this video, if you have found it valuable, please subscribe so you can get some more notifications when my next videos are up. I try and do this on a weekly basis. I will be having some live videos thrown in there as well so that we can have some live interaction. Subscribe, Like comment, let me know if you liked it. And if I can help you with anything else, I would love to have a little dialogue with you. Okay, bye for now.

Should you decrease your advertising budget and activity during this second wave of COVID?

Should you decrease your advertising budget and activity during this second wave of COVID?

Notes/Transcription

Hi. So a question I’ve been asked recently by a client is, “Should I decrease the advertising budget that I’ve got going on, on Facebook during the second wave of COVID?” And so I’m going to address this in this really quick video. And I’m also going to give you a really simple and clear strategy that you can use by reducing the budget on advertising, but also gaining followers and potential clients.

So, I understand it’s completely worrying this time. And a lot of people are stressing about how it’s just surviving through this period, but I’ll tell you what I think. I think is you have to adapt, business is business and we’re going to be thrown curveballs all the time. This is an exceptional situation, but we need to actually sit down, be flexible, be open-minded, and adapt our strategies.

Now, I know a lot of people’s budgets have had to reduce because of this, which is a little bit counterintuitive, but I completely understand where that’s coming from.

So I want to give you four points that you can look at changing your strategy, so that you can get more potential clients, or when they are ready to buy from you. A lot of people are not ready to make big investments right now because of the uncertainty. So instead of running full-blown Facebook ad campaigns, selling to them, take a little bit of a step back and approach it a different way.

Number one, creating valuable, valuable content for your followers, for your future clients, through blogs, through videos, through live videos. Find out what they’re actually needing and what are they interested in and what will make their decision to choose you as opposed to somebody else. What information can you give them that will take them and their mind frame from where they are to the point that they want to actually buy your services or your products. That’s number one. Create the content, then post it on your website.

Number two, instead of running Facebook ad campaigns, as I said previously, just have a small budget for boosting those posts that you’re going to be sharing on Facebook. So Facebook’s algorithm is geared towards advertising. That’s how they make their money.

So when you post your blog posts onto your Facebook page, about 5% of your followers will see it and that’s very very small. So you will need to allocate some money towards boosting those posts to your potential audience, and you can actually set the criteria of who you want those posts to, or who should see those posts.

Number three, on those blog posts, please make sure that you have some sort of opt-in. Be it they need to sign up to download a cheat sheet, a checklist, a free mini-course. Anything that will capture their data and you give them something in return that’s valuable.

So no blog post should be going out there without that. Because you’re going to be getting traffic to those posts and if they read it, great and if you don’t tell them what to do next, they will leave. Okay? So you need to get their details so that you can start engaging with them. And that leads me on to number four.

Number four is, once you have their email details and they’re on your email list, you can start nurturing them with a nurture email sequence, and then keep updating them with your new blog post, your new videos, creating connections with them, answering any questions they may have, any doubts, show them your testimonials, your case studies. Get a dialogue going with them and also pitch them your services.

So it’s a very simple, and cost-effective strategy, but it really works. And you should be doing this anyway, but especially now when people are not potentially looking to do the big purchases, but if you are building your list and your following nicely now, then when things calm down a little bit more, they will be looking at you and contracting your services and buying your products as opposed to somebody else.

There’s a lot less competition, although is a lot of competition in your email inbox, there’s a lot less than on social media google, all of these things. So it’s a lot better to connect with them there. So just to recap, you’re going to focus on creating valuable and quality content for your potential clients.

You’re going to boost those posts on your Facebook page and set the criteria to those potential clients. Number three, you’re going to make sure you’re going to have some sort of opt-in with a lead magnet so that you can capture their email address, make sure it’s valuable to them. I mean, it’s useless if it’s just anything that you throw out there, you need to really think about it.

And number four is, nurture those emails. So once a week, once every two weeks minimum, you’re going to need to be communicating with them with new blog posts or videos, you’re going to be sharing with them via their email.

Okay. I hope this helps you and makes you relax a little bit, that you don’t have to be throwing so much money at advertising, and you can focus on these efforts to get more of a following and clients. All right, bye for now.