About Route To Joy

Life coaching and retreat business based in Australia and hosting retreats in Thailand.

I was approached to build their online marketing for the retreat side of the business from scratch and set it up with automations and templates so that they would be able to use the systems for each new retreat.

This included branding, copywriting, web design and programming, funnel and lead magnet creation as well as promotion strategy to fill their first retreat.


New subscribers - +350 from 1 lead magnet

Increase visitors to website and showing in Google’s search results

Cohesive and strong brand

All necessary branding, retreat marketing systems and templates created for future use

The Work

  • Logo finetuning

  • Brand guide

  • Daily check in workbooks for retreat
  • Retreat schedule
  • Wix CMS

  • Retreat sales page design, copy and programming

  • Website copy and design fine tuning
  • Stripe payment system setup and integration
Email Marketing

Email automation

  • Lead magnet delivery automations
  • Welcome email sequence
  • Nurture email sequence
  • Retreat launch sequence


  • Blog articles
  • Retreat promo
Lead Magnets
  • The Ultimate Bundle For Joy – Pdf downloadable
  • Using Your Human Design To Find Joy – Webinar
Webinar Slides
  • Using Your Human Design To Find Joy – in Google slides

  • Creation of branded Google Slides template


  • Social ads – for list building and retreat promotion

  • Google Ads – search campaigns for retreat promotion

Need help filling your retreats without burning out on marketing?