Case Study: How LuxurYoga Retreats is Succeeding with Google Ads
Using The Power Of Google Ads To Sell Out A Yoga Retreat Within 1 Month
LuxurYoga runs all-inclusive Mediterranean yoga retreats in an exclusive villa in Alicante, Spain. As well as many outdoor and indoor yoga spaces, their exclusive villa has a spa, gym, swimming pool and tennis court, as well as many other amenities.
There is no other business like them in Spain. Their aim is to be inclusive so their guests can spend more time relaxing and less time worrying.
LuxurYoga provides all equipment on site, from yoga mats and water bottles to towels. They also include two organic, vegan based meals and snacks throughout the day, as well as water, juices and teas.
The aim is to provide you with the opportunity to deepen your yoga practice while relaxing in a hassle-free, beautiful environment.
What LuxurYoga Retreats needed
Trinidad from LuxurYoga came to me needing urgent help. She needed to fill up her luxury yoga retreats in July, August and September. So far, she had been going at it alone. She was a solo entrepreneur in need of a dedicated digital marketer and “partner in crime”.
I myself, being a fellow yogi and digital marketer couldn’t wait to help her fill her retreats with bookings.
Unfortunately, she had been working together with another “agency” for a month and had received no bookings whatsoever. As it was already the end of June, urgency was an understatement.
On my initial discovery call with Trinidad, I had to investigate further to discover where exactly things were going wrong. Upon a quick look into how her campaigns were performing I was saddened, shocked and a little mad to see such a poorly constructed account.
I was no longer surprised that there had been no bookings for her luxury yoga retreats – the picture was becoming clearer, as was the cause of Trinidad’s unsuccessful marketing efforts.
Trinidad was wasting her money on keywords that were not targeting the right market – her ideal market. It was a big call to make, but I advised her right then and there to stop running all the campaigns. Although it was so close to her yoga retreats, this was the only way I could see to minimise the waste in expenditure.
We had an instant connection. We were both looking forward to working together to fill her luxury, all-inclusive yoga retreats with bookings. I genuinely felt I could help her but we needed to move fast so we could get the bookings in for the summer season.
What did LuxurYoga Retreats sign up for?
I became LuxurYoga’s online marketing consultant and manager.
I took on the responsibility for the implementation of the agreed digital marketing strategy which included the following:
- Google Ads
- Facebook Ads
- Google Analytics
- Social Media Marketing
- Graphic Design
And much more.
Aside from the digital marketing deliverables, I was able to help Trinidad with:
- Peace of mind that she did not need to navigate the ever-changing environment of online marketing with new algorithms, interfaces and trends.
- Less stress as she felt confident that I was part of her team with her business’ best intentions at heart.
- Being her advocate by recommending and implementing the best strategies that brought in the results needed.
- Confidence that she could focus her attention on running her business.
- Being a colleague to discuss and bounce ideas off. Trinidad no longer had to work in isolation. This helped her become clearer about her vision, direction for her business and reignited the fire within you once again to drive her business to success!
Sometimes the abstract and intangible benefits you get from working with someone are the biggest benefits.
The first step with any successful marketing campaign is good, solid research.
I researched Trinidad’s target market as well as her competitors to see what they were doing and how we needed to compete. I also researched relevant keywords for Trinidad’s industry and market for the Google Ads campaign.
The next step was to set up the Google Search campaign including the ad copy. We had a goal in mind so we set this up in Google Analytics and were also able to track conversions this time!
Once the ads were live, I continually split test the ads so we were able to fine tune them for the best conversions. We also optimized her website for increased conversions.
Trinidad now has a fully optimised campaign that was targeting the right market.
Here is the Google Analytics data showing the traffic, clicks and conversions of the Google Search Campaign for the month of July 2018:
“I have had a positive experience working with Tiffany. I have received many enquiries and bookings for our Luxury Yoga Retreats as well as a huge improvement in the overall look and functionality of our social media and website. It’s been a huge change and relief!
Knowing that I have another woman with a similar attitude and work ethic as me and someone who understands my business and my feedback is invaluable. Because of Tiffany’s in-depth understanding of my needs and business as well as her vast knowledge, she can translate my ideas into reality. She comes up with great suggestions and with her magic touch, we now look more polished and professional online.
I ABSOLUTELY recommend Tiffany…1000 percent!!”M. Trinidad Gomez – Owner & Managing Director – LuxurYoga Retreats
It’s safe to say that Trinidad is over the moon with these results.
If you’re experiencing similar issues to Trinidad within your business, let’s connect and see what we can do to create a personalised marketing strategy for your business.