Today I’m going to be sharing my top tips for how to grow your audience and followers.
It is much easier to sell to a community of people that know you, have seen you, have met you, than if they have never heard of you before. That is why it’s very important in this day and age, especially with social media, to create that connection with them.
I create the connections through videos. I share my valuable…(hopefully it’s valuable to you) content, freebies, something that’ll make your life easier. I want to help. So my dedication is to help as much as I can this year, especially with my weekly videos.
So let’s just jump right into my top tips.
Create Valuable Content
First thing you need to do is create valuable content for your audience.
But before you do that you need to really pinpoint who your ideal audience is.
What are their struggles?
What can you help them with?
Some of you will say, “Oh, I don’t know, I think it’s this,” but it might not actually be, and you’re creating content for something that’s actually not needed.
To find out exactly who your audience is and what they are struggling with, you need to:
Send out surveys, connect with people, talk to them and ask questions.
You will gather some amazing information that will tell you exactly what content to create.
That is why I have recorded this video, I found out one of your biggest struggles is how to build and grow an engaged audience!
You can create blog posts, videos, social media posts, freebies etc…If one of your goals is to grow your email list (and it should) , then a downloadable freebie is perfect.
Engage In Social Groups
Secondly, engage in social groups, be it in person, depending on your business, or online on platforms such as Facebook.
I engage a lot in Facebook groups. I share my knowledge, I help people as much as I can in these groups, and that way I create a connection with my audience which in turn increases my following.
But just make sure that you are being genuine!
Don’t go in with the mindset that, “Oh, I’m going to try and sell something.”
That doesn’t work. People can see through it. Go in there for the full intention that you want to help.
Set aside 30 minutes in the morning and go into these groups and help. See what they’re asking. If you have the knowledge or you have struggled with the same problem and you figured out a solution, tell them. Give them the solution. Help a fellow person out.
Thirdly, generate consistent quality content.
Don’t just write anything for the sake of writing. It won’t help you.
It won’t help you with SEO in terms of your ranking in Google.
Find out what your audience needs and create consistent content.
I’m doing weekly videos, then I post it on my blog and share it with my email list.
If you don’t want to do videos, that’s fine. If your audience prefers to read, write the blogs. If you want to do a podcast, a little radio show, you can do that too. But just be consistent.
Make sure you show up once a week so your audience expects to hear from you.
Once you have a following, make sure that you keep nurturing them. Keep the conversations going.
I send weekly mail shots my latest video and blog, so that they can keep up-to-date with what I am sharing.
And those are my top tips that I really think that you should focus on to grow your following.
They’re not too complicated, but they do take dedication. Set yourself a goal for this year to really focus on it.
If you have any questions at all about this or any other questions related to digital marketing send me an email or a Facebook message, I would love to hear from you.