About Balearic Retreats

This yoga retreat business on the Balearic Islands in Spain was already well established hosting regular Ashtanga Yoga retreats in Mallorca and Ibiza. 

They approached me to help increase their conversion rate and setup the funnels and systems needed to elevate their online presence and growth. 

We initially started with an in-depth online audit to review their current status and from there formulated a strategy tailored to them.  We then created tailored lead magnets, graphics, email funnels and automation, SEO optimised blog articles and online ads.

Results

New subscribers - 523 from lead magnets

Increased visitors to website - 37% increase in targeted traffic

101 leads within 1 month of social ads

New pages ranking on first page of Google within 1 month of posting

(usually takes at least 6 months)

The Work

Online Audit
  • In depth online marketing audit
  • Growth strategy
  • Monthly task by task plan
Content Creation
Blog Articles (here’s a selection)
Lead magnets
  • Mallorca Guide for Yogis
  • Retreats 2023 Brochure
  • 8 x Individual retreat brochures and template for future retreats
Email Marketing

Using Flodesk mailing system

Automations
  • Lead magnet delivery sequence
  • Welcome email sequence
  • Nurture email sequence
Weekly Newsletters
  • Blog article distribution
  • Promo emails e.g. Black Friday specials
  • New retreat announcements
Online Ads
  • Social Ads
  • Google Ads
  • Minimalist and easy to understand monthly reporting
Website
  • Retreat sales page template for Squarespace
  • Website and retreat sales page optimisation
  • Integration of lead magnets on site
  • Conversion tracking code setup
  • Website heatmap & video tracking
  • Onsite SEO optimisations

I was having trouble reaching a wider audience, increasing traffic to my website, and being more consistent in my marketing.

As a result of Tiffany’s work, our website is much more engaging, traffic has increased, and we have many more subscribers, which helps us to grow the community and book more people.  As a result of weekly newsletters and regular blog postings, we also have much better interaction with our community.

Having Tiffany as part of my team is an absolute joy because she is proactive, creative, motivating, and a badass hard worker.

I am so glad I found her!

Pilar de Miguel

Founder and CEO, Balearic Retreats

Need help filling your retreats without burning out on marketing?