Marketing Analytics Services

For Retreat Centres

My Approach to Marketing Analytics

 

Marketing analytics is more than just effective reporting. My approach examines your data and explains the “why” behind each result. The information and insights gathered helps you make informed decisions about your channels, campaigns, and strategy, allowing you to determine your priorities and take the right actions.

What I Can Help You With

Google Analytics
Audits

Google Tag Manager Implementation

Google Data Studio Dashboards

Google Analytics Training

Google Analytics Audits

You won’t be able to tell which of your channels is performing well unless you properly measure how you get traffic, user engagement, and your most important conversion points (the results you want). The Google Analytics Audit evaluates and confirms that the information you’re collecting is trustworthy, actionable, and relevant to your goals.

How We’ll Work Together:

  1. I start off by checking your site for Google Analytics and/or Google Tag Manager (GTM) codes.
  2. We identify any pages that need attention. 
  3. I ensure your admin settings and integrations are configured correctly and you are collecting the right data.
  4. Assist you with set up and goal configuration.
  5. We analyse performance trends that may indicate poor quality data.

At the end of the audit you’ll have a single source of truth for your analytics data that you can act on with confidence.

Request free personalised website review
Request free personalised website review

Google Analytics Audits

You won’t be able to tell which of your channels is performing well unless you properly measure how you get traffic, user engagement, and your most important conversion points (the results you want). The Google Analytics Audit evaluates and confirms that the information you’re collecting is trustworthy, actionable, and relevant to your goals.

How We’ll Work Together:

  1. I start off by checking your site for Google Analytics and/or Google Tag Manager (GTM) codes.
  2. We identify any pages that need attention. 
  3. I ensure your admin settings and integrations are configured correctly and you are collecting the right data.
  4. Assist you with set up and goal configuration.
  5. We analyse performance trends that may indicate poor quality data.

At the end of the audit you’ll have a single source of truth for your analytics data that you can act on with confidence.

Google Tag Manager Implementation

Using one central Google Tag Manager code installed on your website, you no longer need to rely on developers or IT teams to add each and every code at your request (e.g. Facebook Pixel, Google Analytics code, Hotjar, Google Ads Tracking codes and more) . Google Tag Manager streamlines the process of adding tags so that you can easily measure your goals, track performance, and decide on the next steps without slowing down your website.

How We’ll Work Together:

  1. I’ll create, set up and implement Google Tag Manager to consolidate all analytics and retargeting scripts, create new tags, and track programmatic events. 
  2. Next we’ll set up tag configurations to track what you want and when you want it based on your business goals, allowing you to measure your most important marketing efforts.

Google Data Studio Dashboards

If you feel confused each time you look at platforms such as Google Analytics then having a custom-built Google Data Studio report is for you.  At a glance you can determine how well your marketing efforts are performing and group important metrics from multiple sources all in a single easy-to-understand display.

How We’ll Work Together:

  1. We’ll create a full list of everything to include in your report, based on your business goals and the results you want to see. 
  2. Next I’ll create a custom dashboard that features the metrics you want to track. 
  3. Once I’ve set up the live connection from your analytics platform and data sources, you will be able to see the results in real time.

You’ll gain invaluable insights on what campaigns, content, and business processes may need to be improved or where you can invest more to multiply your results.

Request free personalised website review
Request free personalised website review

Google Data Studio Dashboards

If you feel confused each time you look at platforms such as Google Analytics then having a custom-built Google Data Studio report is for you.  At a glance you can determine how well your marketing efforts are performing and group important metrics from multiple sources all in a single easy-to-understand display.

How We’ll Work Together:

  1. We’ll create a full list of everything to include in your report, based on your business goals and the results you want to see. 
  2. Next I’ll create a custom dashboard that features the metrics you want to track. 
  3. Once I’ve set up the live connection from your analytics platform and data sources, you will be able to see the results in real time.

You’ll gain invaluable insights on what campaigns, content, and business processes may need to be improved or where you can invest more to multiply your results.

Analytics Training

Take control of your data with personalised analytics training designed to help you make the most of the information available to you. Learn how to use Google Analytics dashboards to track key metrics and gain advanced insights into your performance.

How We’ll Work Together:

I’ll conduct a customised analytics training based on your and or team’s knowledge and needs, covering everything from the basics of using your dashboards to the more complex ways you can drill down into your data.

Empower you with the skills you’ll need to navigate the Google Analytics platform, to understand the data presented and to use that information to make informed business decisions.

Learn how I can help you embrace your data and use it to grow your retreat business.