Blogs aren’t just an impressive tool for your clients; they’re also a great way to get you up in the rankings in Google. Of course, they need to be relevant topics to have an impact. So how do you come up with blog topics?
It’s a lot simpler than you may think.
Google it
First of all, we will be using Google. It will tell you what to write by using Google populate. Don’t worry; it’s nothing fancy but good old Google.
When you type something related to your topic, it will show you a list of phrases people are searching for.
Here’s an example:
If you have an aesthetic or skin care clinic, you will start by searching for something like “winter skincare.” Already, it will give some suggestions of topics:
Step 1: Search a Relevant Phrase
Step 2: Choose One of The Suggestions
Let’s pick “dry skin” and “winter” since this is one option of what people are searching for. But, this is a vast topic so let’s refine it. If you click in the search bar again, it will show you an even more specific subject.
Step 3: Look at What People Are Asking
From here, you can also look at “People also ask” to get other topic ideas that you know people are searching for. And these themselves can also lead to even more ideas.
Step 4: Go Even Further
You can then also scroll down to the bottom of the page and look at this section:
When you do this, Google will show you the things that people want to know about. And if you are clever, and you tune into it, you have all the information here.
Step 5: Implement The Topics
For the example above, I would suggest writing an article about how to prevent dry skin in winter naturally. And then, I will include headings within the blog article, such as addressing questions like, “is it normal to have dry skin during winter?” That should be a paragraph in your blog. You can do another part under home remedies with a heading about it.
You don’t have to use these phrases word for word. Instead, you could say something like, “Home Remedies To Get Rid of Dry Skin.” Google will still understand that it is addressing the question.
Other Tools For Keyword Searches
There are tools available that will give you more details, like the volume of search traffic. These tools can get quite pricey. There are free versions; however, they will be limited in features. If you are a solo entrepreneur and have your own business, you’re probably watching what you spend your money on. It is unnecessary to pay for the pro versions because Google will tell you everything you need to know.
Keyword Tool is excellent to use but, they use the information that Google gives them, which is effectively Google populate. They take this one step further and provide you with search volumes. KeywordTool also lets you search what YouTube is showing for the topic.
Ubbersuggest has a feature for content ideas as well, but as I said, it is not necessary to pay for these tools; you can just use Google populate. Of course, if you decide you want more than that, you can do a free trial first.
Targeting The Right Location
It may look like you need a tool to make sure your location is correct, but you can do this with Google as well.
Start by opening a new incognito window, and use Google relating to the country you are targeting. For example: If you are in the UK, make sure you use www.google.co.uk
The blog topics should be what your target audience is searching for. Location is important.
How to Plan Your Blogs
It’s a good idea to group your blogs by themes and plan them twelve months in advance. If we use the skincare clinic:
When you are planning out your blogs and themes, you would consider the seasons. It wouldn’t make sense to talk about winter skincare in summer!
I hope that has helped you out and inspires you to go ahead and plan out your blogs. Find out what people are searching for and get writing because content is queen.
Bye for now,
