Today I’m going to be sharing my top tips for how to grow your audience and followers.
It is much easier to sell to a community of people that know you, have seen you, have met you, than if they have never heard of you before. That is why it’s very important in this day and age, especially with social media, to create that connection with them.
I create the connections through videos. I share my valuable…(hopefully it’s valuable to you) content, freebies, something that’ll make your life easier. I want to help. So my dedication is to help as much as I can this year, especially with my weekly videos.
So let’s just jump right into my top tips.
Create Valuable Content
First thing you need to do is create valuable content for your audience.
But before you do that you need to really pinpoint who your ideal audience is.
What are their struggles?
What can you help them with?
Some of you will say, “Oh, I don’t know, I think it’s this,” but it might not actually be, and you’re creating content for something that’s actually not needed.
To find out exactly who your audience is and what they are struggling with, you need to:
Send out surveys, connect with people, talk to them and ask questions.
You will gather some amazing information that will tell you exactly what content to create.
That is why I have recorded this video, I found out one of your biggest struggles is how to build and grow an engaged audience!
You can create blog posts, videos, social media posts, freebies etc…If one of your goals is to grow your email list (and it should) , then a downloadable freebie is perfect.
Engage In Social Groups
Secondly, engage in social groups, be it in person, depending on your business, or online on platforms such as Facebook.
I engage a lot in Facebook groups. I share my knowledge, I help people as much as I can in these groups, and that way I create a connection with my audience which in turn increases my following.
But just make sure that you are being genuine!
Don’t go in with the mindset that, “Oh, I’m going to try and sell something.”
That doesn’t work. People can see through it. Go in there for the full intention that you want to help.
Set aside 30 minutes in the morning and go into these groups and help. See what they’re asking. If you have the knowledge or you have struggled with the same problem and you figured out a solution, tell them. Give them the solution. Help a fellow person out.
Thirdly, generate consistent quality content.
Don’t just write anything for the sake of writing. It won’t help you.
It won’t help you with SEO in terms of your ranking in Google.
Find out what your audience needs and create consistent content.
I’m doing weekly videos, then I post it on my blog and share it with my email list.
If you don’t want to do videos, that’s fine. If your audience prefers to read, write the blogs. If you want to do a podcast, a little radio show, you can do that too. But just be consistent.
Make sure you show up once a week so your audience expects to hear from you.
Once you have a following, make sure that you keep nurturing them. Keep the conversations going.
I send weekly mail shots my latest video and blog, so that they can keep up-to-date with what I am sharing.
And those are my top tips that I really think that you should focus on to grow your following.
They’re not too complicated, but they do take dedication. Set yourself a goal for this year to really focus on it.
If you have any questions at all about this or any other questions related to digital marketing send me an email or a Facebook message, I would love to hear from you.
Hi everyone. Yesterday I went to a networking event close to where I live full of women small business owners and entrepreneurs.
As I was listening intently to what they were saying, I heard that a lot of them had maybe five or six social media channels that they were present in.
Which made me think, that’s a little bit excessive. It wastes so much valuable time being on so many channels at the same time. In the end you won’t
be able to get your message out to the right people.
I wanted to address this common problem for small business owners in this video.
Being on so many channels just take so much time because you have to be present on all of them to create a professional image and create a connection with your audience.
These are my recommendations:
1. Find out exactly where your target market is hanging out.
If they’re on Instagram a lot, you should be on Instagram, or if they’re on Facebook then you should also be on Facebook.
You need to find out where they spend most of their time.
There’s several ways you can do this:
Reach out to your actual clients
Send a quick email to them or call them and ask where do they spend most of their time on social media? It could be Facebook, Instagram, Twitter, Pinterest,
YouTube, there are lots of different channels available and each industry or each market is very, very different.
Then choose one and maximum two channels that you focus on.
Forget about the rest, don’t worry about them.
If you are just starting out and don’t have clients yet
Do some research. Go into Facebook groups and ask, or go to in person events where you believe your audience is hanging out and speak face to face to people, ask them out right where they spend their time online. You’ll get a clear answer.
2. Focus on creating content just for your target market
Once you know which channel or channels your potential audience is most active in, then you can focus creating the content specifically for them.
Don’t just post for posting sake, you need to create very relevant content.
Educate your audience about their problems and what solutions you offer but don’t be too salesy. Always have the mindset to help even if it is free advice.
Give them advice and tips to build your authority on who you are so people come to think of you as a reliable and trustworthy person.
This way you will always be in the back of their minds and when they are ready to buy, your name will be the first they will think of and will reach out.
3. Post consistently on your chosen social media channels
By focusing on 1-2 social media channels, it gives you the time to post consistently. Being consistent is choosing how many times you can post per week (be it once or twice per week is fine) and then doing this every single week. This way your audience starts to expect your posts, starts to follow and actively engage with you.
4. Schedule time in your calendar regularly to have conversations
I schedule half an hour in the morning to be active in the social media groups I am in. This means answering questions, giving advice and chatting to people
(for free!) to create a personal contact. This way I build a connection and bond with my potential audience. Then, later on in the day I spend another half an hour to follow up on those conversations I started.
Choose 1-2 social media channels to focus posting on
Create content for your own target market
Be consistent with your posting
Schedule time to have conversations with your audience
If you have any questions at all about social media for your small business, or you’re really stuck about what you should be posting when, what channels, and or you just have any other questions, please feel free to contact me on my Facebook page or vie email.
I’m always excited to hear from you, so if you have any concerns, let me know and I’ll be happy to address them. Bye for now.
You have probably asked yourself, is being on social media worth it for your business?
What channels should you be on? All of them or just a few?
How often and when should you post? And what should you post?
A common feeling is that posting on social media takes up your valuable time and that you would rather be focusing on getting direct clients. Do you even get clients through social media?
Social media is an extremely powerful referral and social proof tool. I know, I never really saw it that way until I understood that when a friend or family likes of follows a page, post etc… they are effectively endorsing that brand. You would then probably also like or follow that brand purely based on what your friends are doing. Being present and active on social media expands your reach to potential clients exponentially.
So how can you use social media to grow your brand and clients?
Which social media is best for small businesses?
I have seen many businesses make profile on ALL of the social media channels; Facebook, Twitter, Instagram, Pinterest, Snapchat etc… and then they fall short and don’t get around to posting on them.
My recommendation is to find out where you potential clients hang out and be present only on max 2 channels.
For example, if you have a retreat or event business you could focus on Facebook and Instagram only.
How often should you post on social media?
Many people recommend posting regularly to gain traction. Below you will find suggestions on how often to post and where, however, if due to time constraints you cannot post this often, that is ok…just make sure it is consistent and regular.
The number 1 tip I can recommend is to post relevant and valuable content on the platforms you decide where your audience hangs out and engage with them. These platforms are called social for a reason so be genuine and have conversations!
Based on studies the recommended number of posts are as follows [infographic below]:
Facebook – no more than once per day – you don’t want to be spammy. You don’t need to create new posts every single day, instead curate (find other posts from other people) and reshare posts every other day.
Twitter – the recommendation is at least 15 tweets per day. Of those half should be retweets from other profiles or curated from other sources. In my opinion, Twitter has its place for some small businesses but this might be too time-consuming.
Instagram – Share 1-2 posts per day…no more…and curate other people’s content only when necessary and beneficial to your audience. In other words, make sure it is your unique content in your own defined style and make sure you use relevant hashtags so that your posts show up where your audience is present.
Pinterest – 11 pins per day is the recommended amount. Some suggest sharing 80% of your pins from other sources than your own blog. This would mean 9 out of the 11 should be other people’s content. Pinterest can be very powerful in generating organic traffic to your website so my suggestion is when you upload a blog post on your website, create 2-3 different images for the pins and pin them to your boards the same day. Make sure it is part of your blog posting workflow.
LinkedIn – One post per day should be the most your should post on Linkedin and make sure every other day you share or curate someone else’s content. Linkedin is great for B2B lead generation, make sure you are sharing valuable content and engage with other people’s content too, don’t just sell.
Set yourself a 30 day challenge. If posting on social media does not come naturally, set yourself a goal to post 3 per week for 30 days and see how your following grows. It is all about incorporating posting on social media as a habit in your daily life. As you probably know, a habit is formed after 3 weeks of doing the same activity so once you have completed the challenge it will come much more naturally.
What type of content should you post?
User generated content
This is a really powerful tactic to increase your engagement and reach. Through user-generated content, followers will see that you care about your audience and engage with them by sharing their created content.
Big brands use this but small businesses can leverage this too. For example, encourage your clients to share a post about your business. If you have an event company, when a client posts on their social media about their experience you should then share their post on your profile/page.
Brands have seen a rise in UGC due to the success and engagement they receive, especially on Instagram.
Reposting customer-made content and crediting them in the posts, makes your customers feel “loved” and cared for by the brand.
Facebook, Instagram and YouTube all have this functionality (you can even go live on both simultaneously by using a multistreaming service such as Loola TV (https://www.loola.tv/)
Live videos as a must nowadays as the algorithms are built to show this content to more people. Not only that, going live gets you in front of your potential audience. They get a sense of who you are and generate a connection.
You could do address frequently asked questions, or reveal new products or services, educate your audience all with one goal in mind, to build your following and push your potential audience down the funnel to ultimately contact you and make a sale.
The videos don’t need to be super professional or be hours long! Use your phone (just make sure it is on a stable surface or use a tripod so you don’t make your audience dizzy)
A 5-10 minute video is more than sufficient…and also don’t forget to interact with the viewers…its live after all! 😀
Sharing client testimonials is a great way to get your potential prospects to feel safer about choosing you over a competitor.
After all, it let’s them see what current clients have said about the company/product before they make the decision to invest.
Rather than just posting a text-based testimonial, you could get them to record it.
Articles that educate your audience
The more your audience knows about you and your service, the more likely they will become a paying client. So don’t be scared to educate them with blog articles you have written or content from other sources.
Make sure you repurpose the content on your website on social media instead of inventing the wheel each time.
Keep an eye on the types of content people most engage with and keep doing what works. There is no exact science behind it but rather the more you get to know your potential client, the more you understand them and create content for them.
You can even reshare old content that did really well which will save you time when planning your social media posts.
I help and support women entrepreneurs grow their small businesses online and succeed.