Right. Here we are. And let's jump right into the second secret of a high converting website, and that is the user experience. A disorganised, cluttered and difficult to navigate website create a really, really bad impression. It creates feelings of anxiety, confusion, and frustration, and people naturally avoid anything that makes them feel this way. So, don't let your website bring up these emotions when your visitors arrive. And I want to see what you do. Users prefer website designs that are simple and familiar. And this is what Google says and has data to back it up. So, there's so much going on in people's lives. They want things simple, quick, and feel close to them, familiar. And research shows that people are more likely to contact you or buy something from you when your website is simple, clear, and to the point. So less is more, but without compromising the user's journey and intention of the website.

So, don't take everything out, and then people arrive and they have no idea what's going on. Have a think about, what action you would like to guide your visitor to do next. Would it be a call you? Is it schedule a meeting, or download your lead magnet, or book an event or something? What do you want them to do next when they arrive on your page? Have a think about that. So, to get more leads and sales, the user needs to trust you. And when there's too much clutter, people struggle to actually trust you and give you money as such. So, a clean and modern website creates that user experience that builds the trust. I'm going to use this example again. And what you immediately see, is when you arrive on the website, it is clear and to the point, you know exactly what they do, you know what to do next and for who it is.

I also wanted to mention, I reduced the menu quite drastically, keep it minimalistic, make it easy for the user to take the next clear step. And in this case, it's book now. Okay. Maybe right at the beginning they want to find out a little bit more about you, so there's the about in the menu. And also to view the different ranges of the tableware that is available for hire. You can also, even which I haven't done in this example, depending on your business, have your email and telephone number right at the top above the menu itself. So even when people are scrolling down the website, they can see your contact details, they don't have to look all over the place. I personally don't use telephone a lot, so I don't have that on my website. I want them to actually book a consultation or a call with me. So, that is what I want people to do on my particular website. So you need to think what you want your visitor to do next.

But how do you know if your visitor has a good experience or a bad experience? I mean, you're not sitting on their shoulder watching what they're doing. You can't see where they click, what pages they visit, what they like, what they dislike. But there are tools that you can use that give this live user feedback. There are websites like userlytics.com that actually tests user experiences. And it is quite valuable, especially the first run. I would recommend you to use the [inaudible 00:03:42] services. They do cost a little bit of money, but the insight you get is invaluable. What they do is, this type of user experience testing allows you to record the sessions as users interact with your website. And they actually also give you live verbal feedback, what they like, what they dislike, if they're struggling to find something, you can actually see and hear what they are doing.

You'll see where they click and how they navigate your website. And then what you can do is with these recordings, you can reflect, and using that feedback fine tune your website. This will also give you opinions and criticisms. So you have to go in there with a neutral base, neutral energy and absorb it as a positive feedback. Good that you're catching some elements now so you can fix it. So, in the future, your actual visitors who are going to be buying from you have a higher chance of contacting you and wanting to contact you. So, give it a go, have a look at userlytics.com. I'm not an affiliate. I don't earn any money. But I do use it for myself and my clients. And it does provide a really solid base of insight, which helps you understand what your visitor goes through when they visit your site.

I'm sure we can all learn from our own visitors to improve their experiences on our website. And this will translate into direct leads and sales. So, it's worth it. Have a think of how they are navigating your site, how they feel, can they find everything? And at the end of the day, we are creating the website for the user, for the visitor, not for ourselves. So we need to listen to them. All right, well, let's see you in the next lesson.